The NFT Conservation Fund

MAking a real difference with art

The NFT Conservation Fund

THE INTRODUCTION

Art moves in parallel with nature, in harmony with the beautifully chaotic symphony of the planet. Our creative core constantly draws from nature, whether purposefully or simply through osmosis. We need to reciprocate, using art to give back to the Earth.

NFTs present an unrivalled opportunity for artists to harness their creative prowess for good. Supporting others is the central pillar of community, a sense of true kindness unseen in almost all other industries. Personally speaking, I've never felt so buoyed.

 Over the last decade I've seen first-hand the devastation that our Earth is currently enduring, oftentimes feeling completely helpless. Along the way, I've always have my camera to tell the stories that need to be told. My creative process has always been my mental crutch, providing the motivation and passion to inspire others.

Now, I'm asking you to join me on that journey.

THE NFT CONSERVATION FUND

In almost all assignments, my work is an individual undertaking. I want to change that.

By adding my art to your collection, you'll be contributing to a special initiative: The NFT Conservation Fund.

The NFT Conservation Fund is a grant-based program supporting creatives and scientists within the conservation sector. Grants are created using 15% of profit generated from sales, enabling talented individuals to create the stories that matter. Together, we'll work on selecting grantees, assist in curating their work, and amplify their creations. 

This Fund based on artistic and/or scientific merit, will move away from the 'who you know' framework of the traditional models. The Fund will award new grantees every 12 months, with collectors forming a crucial role in defining themes, requirements and of course, deciding on the grantees.

THE COLLECTORS' BENEFITS

Beyond 15% of sales going directly into the Fund, we also host talks from industry-leading individuals. These sessions are designed to link the art/NFT and conservation worlds, two of my greatest passions.

Collectors will receive a limited-edition fine art print (1/5), printed using Forest Stewardship Council approved paper.

All collectors will receive an exclusive invite to Field Notes, my monthly newsletter with updates on the latest in the world of conservation, reports from my recent assignments, interviews with industry experts, and more.

More than that, I would welcome collectors to join me on assignment wherever possible; when I said sharing, I mean it. I'll personally guide you on life-changing experiences, where you'll see first-hand how collecting art benefits our natural world.

THE PHOTOGRAPHER

Growing up in rural south west England, I was fortunate enough to be surrounded by nature from a young age. Summer holidays were spent adventuring in the local woodland, watching badgers emerge at dusk, owls fly at dawn, otters swim along local rivers, and generally falling deeply in love with our natural world.

David, my late grandfather, was a passionate photographer, giving me a hand-me-down Nikon FA film camera when I was young. Wildlife and photography has been my obsession ever since. Now, many (many!) years later, I'm fortunate enough to have my main love as my 'job'.

My work has taken me around the world, to places that I never could've imagined visiting. Particular highlights include working on assignment for National Geographic (Feb 2018, "Rubondo Island's Chimpanzees"), BBC Earth (April 2019, "The Reality of Poaching"), IFAW (January 2019, "Protecting Barbary Macaques"), and World Animal Protection (February 2020, "The Otter Trade"). Regardless of where work takes me, I'm forever thankful for clients who believe in storytelling and the power of images.

Read my full biography and Artist Statement on my "About Me" page.

THE FUTURE & RELATIONSHIPS

Relationships are everything to me. By collecting my art, you're showing me that you share in my work and vision. Beyond the Fund, I want to repay that level of trust to you.

Separate to the Fund, I'll be heavily reinvesting proceeds from NFT sales into current and future assignments. With said projects, I share all plans with collectors, working together to shape the look, feel, and objectives. Projects for Q2 2022 and beyond currently include: Ethiopian wolves, the whale migration in Newfoundland, Singapore's smooth-coated otters, and more. These projects will inevitably create more NFT collections, to which previous collectors have first access.

If you'd like to chat, I'd love that! Please reach out to me on Twitter (@georgebturner) or e-mail me directly on george@georgetheexplorer.com.
            

THE COLLECTIONS

My collections and pieces showcase some of Earth's most fragile environments and their inhabitants. From the frozen tundra of Arctic Canada through to the wilds of the Congo Basin rainforest, these are all ecosystems under threat. They need you, us, together.

These NFTs are world-renowned images while taken on assignment for National Geographic, BBC Earth, Condé Nast, Adobe, and many others. Many of these images have gone "viral", with millions of eyes having seen them.

The latest pieces on Foundation here: https://foundation.app/@georgebenjamin
The latest pieces on MakersPlace here: https://makersplace.com/georgebenjamin/

Thank you for joining me on this journey

- George

Some of my amazing clients...